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TAG HEUER WATCHES

#DontCrackUnderPressure is more than just a claim: it’s a mindset.

TAG Heuer are a brand closely connected to motor racing, sponsoring Formula 1 teams and the official time keeper of top football leagues. Their heritage has long been built on achieving the ultimate precision, technical innovations and iconic designs. TAG Heuer watches are designed for those who like to live up to challenges. Carefully choosing their partnerships and ambassadors who can convey the brand’s open mindedness and accessibility.

TAG HEUER WATCH RANGE

TAG HEUER, AQUARACER

THE DNA OF THE COLLECTION

GO DEEP. Ever since we patented the first water resistant case in 1895, we’ve been braving the high seas and sending divers lower and lower into the depths of the ocean, going deeper and darker from 100 to 1000 m with the Aquagraph. The Aquaracer’s unique double security clasp and unidirectional turning bezel protect you so that you can take risks and count on the ultimate precision under pressure as you dive into life.

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TAG HEUER, CARRERA

THE DNA OF THE COLLECTION

RIDE ON. Speed. Sweat. Strength. Jack Heuer created the Carrera watch in 1963 in tribute to the famous Carrera Panamericana auto race widely considered the most dangerous in the world. Just as exciting as the race that inspired it, the watch broke traditional watchmaking rules and was the first chronograph specifically designed for professional drivers, but perfect for speeding down the open road or cruising through daily life thanks to a more simple, more elegant, more readable design. He broke the rules of watchmaking design and TAG Heuer has been blending fashion and function ever since. The Carrera celebrates the speed demons, the risk-takers and the dreamers who race against time and never slow down.

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TAG HEUER, FORMULA 1

THE DNA OF THE COLLECTION

SPEED UP. The Formula 1 collection was designed for a high speed life on or off the racetrack. The advanced technology was inspired by the extreme performance of Formula 1 teams and is worn by champion drivers around the world. It’s tough enough for the pros, but comfortable enough for everyday use thanks to brand new cutting edge ceramic material developed especially for this colorful line.

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TAG HEUER, MONACO

THE DNA OF THE COLLECTION

BE ICONIC. Like the race and city it’s named for, the Monaco is the epitome of elegance and prestige with a vintage flair. The world’s first automatic chronograph became legendary after Steve McQueen sported it in the classic 1970 Hollywood racing film “Le Mans.” It’s the ultime watch for those living life in the fast lane. Lights, camera, ACTION !

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