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For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier. 1975 Desco Von Schulthess begins watch manufacturing under the brand name Maurice Lacroix. 14 years later, thier success allowed them to purchase a case manufacturing plant in Saignelégier and in 2001 the brand sets up its own workshops to produce their complex components for its mechanical calibres. This workshop allows Maurice Lacroix to launch their first in-house manufactured mechanical calibre.
MAURICE LACROIX WATCH RANGE
MAURICE LACROIX, AIKON
AIKON is the descendant of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1990s with the same design codes that live on in the AIKON. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. In 2020, the family takes on a new, more urban and eternal sporty-chic look with this extension of the AIKON Quartz line.
MAURICE LACROIX, ELIROS
Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets easy to wear and appropriate with probably any type of dress code.
MAURICE LACROIX, FIABA
The Happy Sport watch is an iconic part of Chopard‘s collection. With diamonds that appear to float and spin across the dial of the watch, Chopard create a stylish look for the free spirited woman.
MAURICE LACROIX, MASTERPIECE
Twenty years after the launch of the first Maurice Lacroix model featuring a retrograde display, the Jura-based brand continues to embrace contemporary, elegant watchmaking imbued with traditional know-how. The intricately designed Moonphase Retrograde provides a wonderful introduction to the world of complications, a characteristic shared with other members of the Masterpiece collection.